Thryve Probiotics

Wellness Brand

For Thryve, Lumi developed a brand with a visual language centered around a clean, modern, and user-friendly aesthetic.

The logo, emboldened by sunny orange, embodies the energy those seeking health products are looking for.

By focusing on simplicity and the user first, Thryve was able to bring in sizable press coverage in response to the public's growing thirst for health information and products.